A few months ago I got the opportunity to attend an event at CUNY Brooklyn College called AdVersity featuring guest speaker Creative Director/Writer Kash Sree, with work to the likes of Nike(A lot of Nike), Nintendo, Vaseline, De Beers, Purell, Visene, Kleenex, Neosporin. A couple TV Spots that he was Creative Director for you may be familiar with is Nike – Tiger Woods Hackey Sack, Nike “Tag”, and Nintendo “School’s Out”… the list goes on. His speech really altered my perspective on advertising and the whole industry in general.
Of course the Buzz on the internet these days is Microblogging and Social Networking but what about good old fashioned Blog Marketing. Newsflash…it hasn't gone anywhere and is still impacting the internet market significantly.
This is a great way to create buzz about your product. When companies rebrand, their new image usually either gains good press and good results, or bad press and losses.
The best form of advertising is "word of mouth" advertising, also known as the personal referral. Bottom line, word of mouth works. Especially for creative businesses, or any businesses that are just starting out.
Your company's website is going to do one of two things. One, your website will instantly encourage confidence and trust to your potential customers.
Adobe has officially started shipping out Creative Suite 4. Enclosed in the web premium package, is none other than the brand new versions of its world-beating image editor, Photoshop CS4, llustrator CS4, InDesign CS4, Flash CS4, Dreamweaver CS4, After Effects CS4, Premiere Pro CS4 and Soundbooth CS4.
