A few months ago I got the opportunity to attend an event at CUNY Brooklyn College called AdVersity featuring guest speaker Creative Director/Writer Kash Sree, with work to the likes of Nike(A lot of Nike), Nintendo, Vaseline, De Beers, Purell, Visene, Kleenex, Neosporin. A couple TV Spots that he was Creative Director for you may be familiar with is Nike – Tiger Woods Hackey Sack, Nike “Tag”, and Nintendo “School’s Out”… the list goes on. His speech really altered my perspective on advertising and the whole industry in general.
I read an interesting article in the New York Times today that really got me thinking about my job. The world of SEO is very complicated and yet very simple in its complexity.
If you're like me, you're overeducated and under-skilled. You were told to attend college and study what you like, not what was profitable, unless you're one of the lucky few who wanted to study something that made you a decent living
In the early days of the internet, the first brick and mortar businesses to implement websites usually gained increased revenue and brand awareness. Today's internet does not provide the same easily gained opportunities.
The creative gap between programmers, IT specialists, and copywriters is mindboggling; at times, it can be daunting and very precarious to navigate.
