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    <title>The Watercooler</title>
    <link>http://www.level2designs.com/</link>
    <description></description>
    <dc:language>en</dc:language>
    <dc:creator>mcannon@level2designs.com</dc:creator>
    <dc:rights>Copyright 2010</dc:rights>
    <dc:date>2010-11-11T07:00:34+00:00</dc:date>
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    <item>
      <title>Reflection Tutorial</title>
      <link>http://www.level2designs.com/the_watercooler/view/reflection_tutorial/</link>
      <guid>http://www.level2designs.com/the_watercooler/view/reflection_tutorial/#When:07:00:34Z</guid>
      <description>This is a quick, easy tutorial for creating a glowing reflection.&amp;nbsp;</description>
      <dc:subject>General, Web Design</dc:subject>
      <dc:date>2010-11-11T07:00:34+00:00</dc:date>
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    <item>
      <title>Document&#45;Oriented Databases</title>
      <link>http://www.level2designs.com/the_watercooler/view/document-oriented_databases/</link>
      <guid>http://www.level2designs.com/the_watercooler/view/document-oriented_databases/#When:07:00:50Z</guid>
      <description>Document&#45;oriented (or schema&#45;less) databases such as CouchDB and MongoDB have received a lot of attention lately in the form of the NoSQL movement and many new articles, books and websites.</description>
      <dc:subject>General, Programming / Development, IT, Social Media, In the News</dc:subject>
      <dc:date>2010-11-08T07:00:50+00:00</dc:date>
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    <item>
      <title>3 Common Design Mistakes that Clients Make</title>
      <link>http://www.level2designs.com/the_watercooler/view/3_common_design_mistakes_that_clients_make/</link>
      <guid>http://www.level2designs.com/the_watercooler/view/3_common_design_mistakes_that_clients_make/#When:08:00:05Z</guid>
      <description>Here at Level2 we love our clients, but sometimes a client comes along that has to have their way or else. Here are a few mistakes that clients make and what you can do about it as a designer...</description>
      <dc:subject>General, Web Design</dc:subject>
      <dc:date>2010-11-04T08:00:05+00:00</dc:date>
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    <item>
      <title>You get what you pay for with IT service</title>
      <link>http://www.level2designs.com/the_watercooler/view/you_get_what_you_pay_for_with_it_service/</link>
      <guid>http://www.level2designs.com/the_watercooler/view/you_get_what_you_pay_for_with_it_service/#When:09:10:47Z</guid>
      <description>The old saying, &amp;ldquo;You get what you pay for&amp;rdquo; is very reflective in the IT industry. &amp;nbsp;The IT industry is probably one of the most fragmented industries and scarily it is one of the most important. &amp;nbsp;It touches every other industry, and without quality implementation and support of IT systems a business can fail or not compete successfully.</description>
      <dc:subject>General, IT, Web Design</dc:subject>
      <dc:date>2010-11-02T09:10:47+00:00</dc:date>
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    <item>
      <title>Social Networking</title>
      <link>http://www.level2designs.com/the_watercooler/view/social_networking/</link>
      <guid>http://www.level2designs.com/the_watercooler/view/social_networking/#When:11:48:28Z</guid>
      <description>A social network service focuses on building and reflecting of social  networks or social relations among people, e.g., who share interests  and/or activity  As you can see it&amp;rsquo;s a very broad topic.&amp;nbsp; I will explain how it works in  the interests of most consumer product marketers and the relationship of  social networking to their consumers...</description>
      <dc:subject>Social Media</dc:subject>
      <dc:date>2010-08-13T11:48:28+00:00</dc:date>
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    <item>
      <title>CMS Review: Expression Engine</title>
      <link>http://www.level2designs.com/the_watercooler/view/cms_review_expression_engine/</link>
      <guid>http://www.level2designs.com/the_watercooler/view/cms_review_expression_engine/#When:12:48:35Z</guid>
      <description>When designing a new web site, one of the decisions that must be made  is which content management system to use.&amp;nbsp; There are a plethora of  CMS&amp;rsquo;s out there to choose from and it&amp;rsquo;s important to know the features  which will be incorporated into the web site when choosing a CMS.&amp;nbsp; Each  CMS varies in features offered such as ease of setup, user friendliness,  server and language compatibility, extensibility, as well as many more  features. Expression Engine is one CMS that comes built in with many of  these useful features.</description>
      <dc:subject>Programming / Development, IT</dc:subject>
      <dc:date>2010-06-10T12:48:35+00:00</dc:date>
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    <item>
      <title>Kash&#45;ing in on the advertising industry as a designer/writer/filmmaker</title>
      <link>http://www.level2designs.com/the_watercooler/view/kash-ing_in_on_the_advertising_industry_as_a_designer_writer_filmmaker/</link>
      <guid>http://www.level2designs.com/the_watercooler/view/kash-ing_in_on_the_advertising_industry_as_a_designer_writer_filmmaker/#When:14:00:17Z</guid>
      <description>A few months ago I got the opportunity to attend an event at CUNY Brooklyn  College called AdVersity featuring guest speaker Creative  Director/Writer Kash Sree, with work to the likes of Nike(A lot of  Nike), Nintendo, Vaseline, De Beers, Purell, Visene, Kleenex, Neosporin.  A couple TV Spots that he was Creative Director for you may be familiar  with is Nike &amp;ndash; Tiger Woods Hackey Sack, Nike &amp;ldquo;Tag&amp;rdquo;, and Nintendo  &amp;ldquo;School&amp;rsquo;s Out&amp;rdquo;&amp;hellip; the list goes on. His speech really altered my  perspective on advertising and the whole industry in general.</description>
      <dc:subject>Copywriting, Web Design, Social Media</dc:subject>
      <dc:date>2010-04-21T14:00:17+00:00</dc:date>
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    <item>
      <title>Timing is Everything</title>
      <link>http://www.level2designs.com/the_watercooler/view/timing_is_everything/</link>
      <guid>http://www.level2designs.com/the_watercooler/view/timing_is_everything/#When:12:10:25Z</guid>
      <description>We all have our good skills and our not so good ones.&amp;nbsp; I feel that  everyone should have goals or projects on correcting these not so good  ones.&amp;nbsp; Right now my project is trying to get organized and become better  with managing my time.&amp;nbsp; The priorities have to come first, but how do  you list your priorities when they are all important?</description>
      <dc:subject>General</dc:subject>
      <dc:date>2010-04-15T12:10:25+00:00</dc:date>
    </item>

    <item>
      <title>Web Marketing</title>
      <link>http://www.level2designs.com/the_watercooler/view/web_marketing/</link>
      <guid>http://www.level2designs.com/the_watercooler/view/web_marketing/#When:16:04:56Z</guid>
      <description>All of the above are required to have a successful website.  The combination of all 4, which I call the marketing mix involves many different strategies.</description>
      <dc:subject>General</dc:subject>
      <dc:date>2009-10-16T16:04:56+00:00</dc:date>
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    <item>
      <title>Improving Your Computer&#8217;s Reliability</title>
      <link>http://www.level2designs.com/the_watercooler/view/improving_your_computers_reliability/</link>
      <guid>http://www.level2designs.com/the_watercooler/view/improving_your_computers_reliability/#When:18:55:44Z</guid>
      <description>Computers are like cars; there are short term and long term maintenance that needs to be done to keep it running smoothly. Windows does come with maintenance tools that checks for consistency and they can help prolong the use and dependability of your computer.</description>
      <dc:subject>General</dc:subject>
      <dc:date>2009-10-12T18:55:44+00:00</dc:date>
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