Here at Level2 we love our clients, but sometimes a client comes along that has to have their way or else. Here are a few mistakes that clients make and what you can do about it as a designer:
• Flash Intros: Bottom line….people are impatient. Consider a flash intro a commercial that the user wants to skip to get to their favorite show. The statistics alone should persuade your clients to reconsider. 25% of users leave websites when they arrive to find a washed up Flash intro, and that’s considering the pages with a “Skip Intro” option.
• Bad Photos: I can’t tell you how many accounts big or small I’ve designed for and the client wont mind paying for months of designing and countless hours, but when you throw a beautiful $5 photo at them, all of the sudden their wallet seems empty and they are scanning photos from 1992 with a neon date in the corner. A good way to avoid this with clients is to show them in the mockups, don’t use weak placeholder images or repatative photos. Make sure the pictures are complimentary to the colors and the page and are, of course, relevant. Even if there are watermarks all over the page your page should look complete/ready for launch.
• Ugly Fonts: People underestimate the importance of fonts and the way they spark reaction and emotion in the user. An ugly typeface can turn off a user and cause them to be turned off by the page in general. A beautiful one them will do the opposite of course. Satisfying the users eyes to a mindless point should be the goal when designing something filled with clean typography . If a client is suggesting fonts that are unkind, find ways to compliment that font with effects, or find research on typography to back up why they should not use that font (for example, Comic Sans)