leveltwo Business Architects

In retrospect, your company’s corporate identity is how you want clients to interpret your brand and perceive your business.

Essentially, your corporate identity should do the following:

• Represent the image of the business

• Establish a good first impression without question from the potential client

• Immediately educate your client on who you are and what you do

• Embed the image of your brand in the customers mind

• Help secure successful and repeat business.

 Before thinking about changing your corporate identity, you should establish the target market and what you want to accomplish with your brand. Rebrands are very helpful when your company is not doing as well as you had hoped, but of course you may only want to change your brand to gain a competitive edge, stay updated, and make sure your company is standing out where you want it to. This is a great way to create buzz about your product. When companies rebrand, their new image usually either gains good press and good results, or bad press and losses.

One important thing to remember when initiating your business plan to rebrand your company is keep your current customers in mind. Don’t forget that they are the ones that are keeping your business thriving as it is. Make sure you include their best interests and try to collect feedback before approaching your rebrand.

In my next blog, I will be discussing some examples of real world companies rebrands, good and bad, and what you can learn from them.