In my previous article I explained how building a website does not mean success in today’s internet. You must do much more to attract potential customers to your site. The simple rule to success with search engines is to become more relevant than your competition. This is, of course, only important for the keywords customers would use to find your product.
Most potential customers will typically find you via Google.
“Google ended the year with 63.5 percent market share of all search queries performed in the U.S., estimates comScore.“ [1]
With that large of the market share of search queries you can focus on optimizing your site for Google search queries. Search engine optimization, or SEO is the popular catch phrase, but now I prefer to utilize Google Search Engine Rank Position Optimization, or GSERPO. I find this a more specific strategy and will provide greater success to focus on that one goal.
In almost every industry your competitors will have already built a website and currently will be the incumbent. By effectively utilizing a blog on your website you can achieve higher search relevance then your competitors that utilize the standard business card website. But blogs achieve more than just GSERPO; they actually help you connect with your customers.
One of the difficulties of web based marketing is how informal it is. A sales person that is able to capture 100% of their business at live meetings will see a limited success if they attempt to utilize the web as an additional store for their products. A blogs are effective tools that will help your business establish a relationship with your customers. Your customers will have the ability to read about your product and yourself, which can be compared to a customer already knowing who you are and what they want when they walk into your brick and mortar store. Don’t you wish every customer knew your name and knew exactly what they wanted?
Another excellent quote:
BLOG stands for “Better Listings On Google.” [2]
Building a blog will not always equate with success. The owner must utilize it effectively for it to gain traction. There is no limit to the number of times the blog can be updated in a day. But we recommend at least 3-4 blog postings a week. This provides enough fresh content for your viewers to read on an almost daily basis, and content that Google loves. There are advanced blog strategies that will additionally assist the SEO marketer, which I will cover in my next blog article.
[1] http://www.techcrunch.com/2009/01/28/google-gobbled-up-90-percent-of-all-us-search-growth-in-2008/
[2] http://www.blogopreneur.com/2006/10/31/10-good-reasons-why-google-loves-blogs/
