There is many things we do as a web marketing firm to improve your marketing, appeal and traffic. Successful web marketing has many aspects, a short list follows:
1) Organic search ranking - Your rank for your specified search terms and their location for "free" results
2) Paid marketing - Such as Google pay per click marketing
3) Traffic - The more people that visit your website the more relevant your Organic search ranking position
4) Design appeal - Successful converting your visitors into customers
All of the above are required to have a successful website. The combination of all 4, which I call the marketing mix involves many different strategies.
We utilize tools such as blogs, twitter and email marketing to enhance ultimately your brand with potential customers.
Blogs serve three major functions, they allow visitors to "get to know you" without ever having met you. This allows you to provide a personal prose which comforts potential customers. It also allows you to educate your visitors, who might not be involved enough to digest the information on your site. Remember most people are tactful and automatically put up their shields when they are forcibly marketed to, the blog avoids this. Lastly the blog allows us to quickly index your website with Google's search robots. Google runs two robots which indexe sites to determine organic rank position. One is the deep bot which takes a long overview and analysis, this can take up to 3-6 months. With the advent of Twitter, Facebook and other social mediums Google also built their fresh bot which can quickly analyze content and determine your organic ranking. But to sustain this ranking you have to keep feeding it.
There are other techniques and strategies that we implement, but one important concern is that there is no longer a quick and easy method to improve web business. You can read my quick excerpt posted previously regarding this:
http://www.level2designs.com/the_watercooler/view/build_it_and_they_wont_come/
