Your company's website is going to do one of two things. One, your website will instantly encourage confidence and trust to your potential customers. Visitors will want to make purchases, and inquire about your services. On the other hand, it will simply send them away, bags packing. The internet is incredibly competitive, so it is imperative for your company to have an attractive, solid, professional presence on the web.
With so much competition on the net, there are countless other options for your potential clients to choose from. It is simple for them to not to business with you when a better site is one click away. Internet users are becoming more savvy every day, and it is becoming even more important to have a unique website that stands above your competition.
Your website should convince them to do business because it looks professional. If your website is solid, and professional, your visitor will automatically assume that you possess the same qualities. A great website will give you confidence in your companies success, as well as provide customers confidence in your service, and your brand.
If your website looks cheap, or average, customers will automatically feel as if your product will not meet their needs. After all, if it looks like you can't afford a decent looking website, then why would you be able to provide them with a quality product or service? Potential customers come on to your site with an open mind about your product. If their first impression is a professional looking website developed specifically for your company, they will trust that you hold the key to provide them with a first rate service to match your first rate website.