Dubsmash became an overnight success back in 2014 and continues to play a big role in people’s lives. The app lets users create videos of themselves lip syncing to popular songs or movie lines. Unlike Instagram or Vine, these videos, called “dubs,” weren’t shared directly onto Dubsmash. They were meant to go viral on other platforms. Users can send them as messages to friends and upload them as videos on a number of platforms, such as Vine, Instagram, YouTube, and Facebook.
Celebrities have been central to Dubsmash’s success. A number of famous faces posted dubs made by the app to their Instagram. For example, Jimmy Fallon, to the surprise of Dubsmash, asked Selena Gomez to make a dub during an appearance on “The Tonight Show.” (He’s since repeated the segment with Kate Hudson and Penelope Cruz.) Lots of people associate this app with karaoke and lip syncing. Yes, we all use snapchat, and FaceTime here and there, but this app wants to be the primary video messaging service, a video messaging platform.
Dubsmash is continuing to test new features, including tools focused on facial recognition, some which users can expect this summer. Have a blast creating these perfectly timed lip sync videos?