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Video Checkout gives users the unique experience of completing the entire checkout process from within the secured video itself. The result is higher engagement with the brand and higher conversion rates. Videos can be embedded on websites, blogs, Facebook, and other social media outlets. A fully integrated backend system allows the company to upload videos, add product images, design overlays, and track orders received through the video once the video is live. The analytics system allows companies to track sales statistics and success rates of products within each video.